Reframing a remodeling company as a design-led studio built around structure, craft, and considered living.
Industry
Architecture · Interior Design · Design & Build
Market
United States
Scope
Brand Strategy · Brand Identity · Creative Direction · Logo Design · Brand Guidelines · Print & Digital Applications
The brief
Haus Atelier is a Seattle-based design-build studio creating highly tailored residential spaces where design and construction are treated as one process.
As the business evolved toward larger renovations and a more design-conscious clientele, its existing identity no longer reflected the level of its work or its ambitions. The rebrand needed to reposition Haus Atelier as a more mature, design-led studio — without losing the warmth, flexibility and collaborative approach at the heart of the business.
The opportunity was to move away from the familiar visual language of the remodeling category and build an identity with a stronger architectural point of view: refined and elevated, but never cold, overly formal or dependent on conventional luxury cues.
The identity
The identity takes its cue from the name itself. HAUS represents structure — the architectural, technical, and built side of the business — while Atelier introduces craft, individuality, and the more considered design perspective behind each project.
That contrast became the foundation of the wordmark. The uppercase HAUS feels grounded and architectural, while Atelier has a lighter, more nuanced character. Custom details within the letterforms introduce a crafted quality without becoming decorative, with the distinctive A acting as a bridge between the two sides of the brand. Its constructed form subtly references an architectural opening or portal, bringing the idea of building directly into the typography.
The wider system follows the same principle. Restrained typography, cool neutrals, natural tones and generous compositions create a quiet architectural foundation, while a sharp orange accent gives the identity a more recognisable edge. The result is a brand that feels considered rather than decorated — giving Haus Atelier a visual language capable of moving from residential projects and client communications to signage, print, vehicles and digital applications.
The identity has since grown into an extensive working system across business cards, brochures, project documents, presentations, apparel, vehicle graphics and other brand touchpoints — allowing the brand to remain consistent as the studio itself continues to expand.
"Ivana was a godsend in my rebrand. I had gone through three rounds of brand identity development before Ivana, but she was the first one to really understand who we were and where we wanted to be. Her creativity and sense for design aesthetic is incredible, but always grounded in the client and their goals. I'm not a designer by any means but she was always able to make sense of what I asked for, even if I wasn't entirely sure. She's a perfect professional and well-organized, always communicating clear timelines, actions, and scope of work. Her contracts by themselves are the most understandable and well-packaged contracts I've ever encountered. If you need creative work done, and you need it done thoughtfully and intentionally, Ivana is who you want to work with."
BORIS, THE FOUNDER
