I care about the why.
But I have very strong opinions about the how.
But I have very strong opinions about the how.
I’m Ivana Tomic, an independent Brand Identity & Packaging Designer working with
businesses and creative teams worldwide.
businesses and creative teams worldwide.
My approach is grounded in strategy, but I don’t believe good design comes from frameworks alone. It takes instinct, curiosity, and judgment — knowing what belongs, what doesn’t, when to push an idea further and when to leave it alone.
That’s why I don’t work towards a predetermined aesthetic. Every project starts with understanding the business behind it: what it needs to communicate, who needs to care, and what should make it feel like itself. From there, I translate the thinking into identity, packaging and brand systems that are clear in their purpose and strong in their presence.
I’m particular about the details, direct when something isn’t working, and deeply invested in the outcome. I like clients who bring ambition, opinions, and trust to the table — the best work usually comes from a good back-and-forth, not from simply following a brief.
After 5+ years of working independently with clients internationally, one thing hasn’t changed: I’m not interested in making brands different just to make them different. I’m interested in making them specific enough that they couldn’t comfortably belong to someone else.
Design services
Brand strategy & creative direction
Brand identity & visual identity systems
Packaging design
Print & digital brand collateral
Art direction & brand rollout